Of the three most influential companies in smartphone design, Nokia fragmented into a million pieces after being bought out by Microsoft, Apple is still going strong, and Google just bought the third with its $1.1 billion deal with HTC. The reason why Google acquired what looks to be the majority of HTC’s phone design and engineering team is simple, and it’s been obvious for over a year: Google is serious about becoming a hardware company.
This makes total sense for Google to buy a part of HTC phone team to help Google design their Pixel phone line-up in-house. I expected Google to buy a company like HTC or part of a company like Google just did because Google needs to if it wants to compete against Apple.
We’re focused on building our core capabilities, while creating a portfolio of products that offers people a unique yet delightful experience only made possible by bringing together the best of Google software—like the Google Assistant—with thoughtfully designed hardware.