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Apple Airpods Gone Mainstream 2019

The Guardian,  Elena Cresci

That said, the jokes about them can’t have hurt Apple – if anything, the people mocking the product have led to a sales bump. “People who consume memes – millennials and so on – are really hard to reach through traditional advertising,” one digital marketing executive said. This online chatter creates a “desirability” all of its own. And, with rumours of AirPods 2 on the way, it seems like the little earbuds are here to stay.

I never thought the Airpods were lame or never mocked them. I was actually excited for them and a year after 2018. I bought them and they are probably my favorite Apple product in a while.

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